Thousands of creators fighting for the same 10 brands. Commoditized. Cheap. Forgettable. Every brand looks the same because every creator makes the same content.
Brands with real products and real customers who don't want polish — they want credibility. A mechanic's review of a torque wrench beats a lifestyle creator's take every time. Nobody's serving these brands properly.
Craftsman, Husky, Tekton, and hundreds of DTC tool companies
LED bars, bed covers, running boards, hitch systems
Ceramic coatings, wash products, car audio, tint shops
Miller, Lincoln, Eastwood, Hobart — and the brands building around them
Source creators from trade communities
Mechanics, welders, fabricators, truckers. People who use products in real conditions.
Match them with brands that need them
Small tool companies, truck accessory brands, auto shops — brands that can't get authentic content otherwise.
Manage the deal and take your cut
Briefing, approvals, payment. Brand pays $1.5k–$2k, creator gets $1k–$1.2k, we keep $600–$800.